节点城市物流产业与区域经济的协同发展研究——基于全国性物流节点城市面板数据

文章以全国性节点城市的物流业发展与区域经济的关系作为研究对象,首先,运用聚类分析法根据21个节点城市的物流业现状进行了分类,在此基础上构建具有研究针对性物流业与区域经济的指标体系,将物流业分为物流业投入、产出和外部发展环境三个指标,并进一步细化,采用灰色关联模型分别研究三个指标与区域经济的关联性,最后,实证检验了各节点城市物流业发展水平与区域经济的协同发展度。研究结果显示节点城市物流业与区域经济具有互动关系;21个节点城市物流业发展与经济水平互动关系各不相同,应当探索符合自身特色的物流业发展战略,促进区域物流业与区域经济的协同发展。     

消费者品牌依恋的影响因素研究

品牌依恋作为品牌关系管理的新视角,也是影响消费者品牌忠诚的重要因素.然而,目前关于品牌依恋的影响因素的研究尚不够系统.从消费者、品牌及消费者与品牌之间的关系三个角度出发,系统化的研究品牌依恋的影响因素,旨在为企业提出可行的营销建议,提升消费者的品牌依恋程度.     

Customer relationship management in retailing: A content analysis of retail trade journals

The purpose of this research was to increase knowledge and understanding of how retailers use business intelligence and data mining tools to implement customer relationship management (CRM) in retailing. Specific objectives were to (1) identify organization and infrastructure requirements for CRM effectiveness, (2) identify CRM objectives and goals of retail companies, (3) identify data mining tools utilized by retailers to perform CRM functions, and (4) identify CRM strategies used by retail companies. A keyword search within business databases using CRM and CRM identified publications with CRM content. Content analysis was used on articles (N=149) drawn from Stores, Chain Store Age, Harvard Business Review, and Retail Forward over a 5 year period (2000–2005). Selected articles were stored as text files in QDA Miner, a computerized qualitative analysis tool. Key organization/infrastructure needs emerged focusing on data structure, organizational systems, technology structure, and data accessibility. Retailers goals/objectives and strategies focused on marketing, customer service, understanding customers through data analysis and increasing acquisition and retention through customer loyalty programs. Data mining tools identified supported marketing and customer analysis efforts. Findings provide insight into the challenges retailers face as they implement a more customer-centric business strategy.     

从产业内贸易的发展看中美经济的依存关系

本文通过对中美产业内贸易总体水平、分行业水平以及产业内贸易类型的量化分析,比较系统地反映了中美产业分工结构和产业竞争力的变化。结果表明,结合质量差异的分析可使产业内贸易水平能够比较准确地反映一国在国际分工中的地位和变化趋势。近年来,中国对美国市场的依存性在不断上升,庞大的贸易规模对美国的贸易格局产生了非常重要的影响;同时美国经济对中国经济的依存性也在不断加大,中国市场的重要性与日俱增;但中国对外贸易额的急剧扩大,夸大了中国在世界生产及贸易体系中地位的改善程度,也夸大了中国从这种格局变化中获益的程度。     

Private labels and public quality standards: How can consumer trust be restored after the mad cow crisis?

In those sectors faced with questions of food safety (meat, fruit, vegetables), new private labels have been set up in Europe in order to restore consumer trust. In this paper, we perform a theoretical analysis of these private labels. We propose an original model of vertical relationships between producers and retailers which takes into account two supply sources through (i) a competitive spot market on which the retailers buy a minimum quality standard product and (ii) supply contracts aimed at marketing higher quality private labels. We study how producers and retailers could cooperate in setting up these new labels. From a public point of view, we show the complementarity of a moderate increase in public quality standards and the creation of these new private labels. JEL Classification L22. L23. Q13. Q18     

对转型期中国劳动关系影响的分析

对于转型期中国劳动关系影响的分析，学术界目前大多是从劳动关系内外部因素影响的角度采加以研究的，但却忽视了处于转型期的中国劳动关系对以上诸因素的反作用分析。转型期的中国劳动关系对劳动关系内部构成因素即企业、劳动者和政府有重大影响。     

办作共生:区域创新能力的一个增长点

本文认为,区域创新网络的行为主体是企业、政府、大学与科研机构、中介组织等,培育区域创新网络要从网络行为主体出发,加强它们之间的联系与交流,完善网络的运行机制,推进行为主体的功能创新,从而提高整个区域创新网络的创新功能。嵌入性可以促进产业集群竞争力的提高,但过度的嵌入也会引致负面效应,应追求产业集群的“适度嵌入性”,即在加强集群内部联系的同时,必须注重同产业集群外部的联系。     

客户关系管理的研究现状、不足和未来展望

本文认为,企业实施客户关系管理的动因主要有顾客角色的变化与交换双方权力的转移,超强竞争环境,营销管理重心的转变以及互联网等通讯基础设施与技术的蓬勃发展等四个方面。目前客户关系管理研究中的主要问题是狭隘地理解客户关系管理,仅仅将其看作是一种管理软件;顾客权益的内涵尚不明确;尚未找到一种能够平衡顾客价值与企业价值的绩效评价方法;对顾客知识的研究基本空白等。文章还指出了未来客户关系管理研究的四大主要领域,即顾客权益合理内涵、评价方法与驱动因素及其在CRM中的应用;顾客价值的内涵多维动态评价体系、创造机制与驱动因素;顾客知识管理模型与数据挖掘技术的运用以及价值导向型客户关系管理的实施流程与竞争能力等。     

Chinese relationship management: a qualitative study of banking in New Zealand

This study investigates the relational factors and motivations of Chinese migrant consumers towards financial service providers in New Zealand. Using convergent interviews, a deeper understanding is developed of immigrants’ relational behaviour with service providers. These relationships with service providers are significantly influenced by traditional Chinese values and guanxi and relational embeddedness plays an important role in how they are developed. The research contributes a better understanding of the interplay between Eastern and Western cultures in service relationships among immigrant groups. A general theory of the Chinese perspective of customer relationship management is developed. The implications for how marketing practitioners manage their relationships with migrant customers are explored.     

雪中送炭还是过犹不及：政府补贴对企业研发的影响

基于2013—2018年沪深A股制造业民营企业上市公司的数据，实证探讨了政府补贴与企业研发的关系。研究发现政府补贴与研发强度之间并不是简单的线性关系，而是呈显著的倒U型关系。这意味着，适当的政府补贴能够激励企业进行研发投入，但过高的政府补贴反而对企业研发投入产生了挤出效应，是无效率的政府干预行为。研究结论有助于政府重新考虑对制造业民营企业的研发补贴支持力度，以期更有效地激发企业的创新积极性，加快建设创新型国家的步伐。